Effective C-Level Engagement

Analysis from successfulSaaS sales campaigns shows that 50% of the deals where you engage the C-suite early don’t go to RFP and of the ones that do, the C-level relationship results in a 50% close rate. That means that effective C-level engagement can result in a 75% win rate.

This 2-day workshop is a mixture of classroom learning and practical application. Throughout the training, you’ll get personal feedback and coaching on how to maximise your effectiveness in making contact with the C-suite.

Engaging the C-suite
Engaging the C-suite

Why attend?

Mastering how to engage effectively with senior executives is essential to your sales success today. When you start your sales campaigns at the top of an organisation you achieve much higher close rates and avoid bids going out to an elongated RFP process.

You will learn how to

  • Build champions at the executive level.
  • Avoid the common pitfalls of meeting C-level executives.
  • Identify which C-level executive you should target.
  • Talk in language that the C-level values.
  • Master using a Research Pyramid.
  • Translate this into a 3-part executive contact framework.
  • Master how to sell through executive assistants.
  • Secure meetings with C-level execs.

Course info

COURSE: Effective C-Level Engagement
DURATION: 2-day Workshop
QUALIFICATION: Successful Completion of Effective C-Level Engagement
PRICE: £995 per person