Mastering Executive Engagement

Analysis from successful SAS sales campaigns shows that 50% of the deals where you engage the C-suite early don’t go to RFP and of the ones that do, the C-level relationship results in a 50% close rate. That means that effective C-level engagement can result in a 75% win rate.

This 1-day workshop is a mixture of classroom learning and practical application. Throughout the training, you’ll get personal feedback and coaching on how to maximise your effectiveness in making contact with the C-suite.

Mastering Executive Engagement
Mastering Executive Engagement

Why attend?

Mastering how to engage effectively with senior executives is essential to your sales success today. When you start your sales campaigns at the top of an organisation you achieve much higher close rates and avoid bids going out to an elongated RFP process.

You will learn how to

  • Secure meetings with C-level execs.
  • Master using the Research Pyramid.
  • Translate this into a 4-part executive contact framework.
  • Work with executive assistants.
  • Avoid the common pitfalls of meeting C-level executives.
  • Talk in language that the C-level values.

Course info

COURSE: Mastering Executive Engagement
DURATION: 1-day Workshop
QUALIFICATION: Successful Completion of Mastering Executive Engagement
PRICE: £395 per person