The ROI for Champion Building is highly compelling. This is because champions help you close bigger deals faster and refer more opportunities to you.
By increasing each KPI by 25% you enjoy a 95% increase in overall sales
How Champion Building increases all 3 KPI's
- Getting meetings in the C-Suite
- Referrals from your champion
- Higher renewal opportunities
Increased Deal Sizes
Beacuse Good Champions:
- Reveal their company's deeper pain
- Work with you to find a broader solution
- See the greater value in your offer
Increased Close Rates
- Starting campaigns at the C-level
- Excelling at the very 1st meeting
- Champions guiding you to the close
Increased Customer Retention
The digital economy is heralding a new economic reality for the tech industry. With the advent of subscription models, we are moving from sales being the lifeblood of the company, to customer retention being the lifeblood of a company.
In the old industrial economy, 80% of your growth came from large upfront deals with the remaining 20% coming from support & maintenance contracts. In the digital economy, this is reversed. 80% of your growth now comes from customer retention, with 20% coming from new client acquisition.
Building champions is essential to not only acquiring new customers but to retaining them too.