Enterprise selling in the digital age

Modelled from the strategies of the top 1% of enterprise salespeople, Champion Building gives you the latest tools to win more business in today's digital age.

It shows you how to view your client as someone you sell with, rather than someone you sell to, during your sales campaigns. It teaches you how to build your clients into champions who will work with you to get your solution adopted by their company.

It also gives you the very latest techniques for selling virtually as well as in person. 

Champion Building is for you if you identify with any of these challenges:


Building champions in the C-suite

Achieving 1st meeting excellence by knocking it out of the park at the very first pitch - whether online or in person

Strategically influencing champions so they want to sell with you

Closing the type of deals that lead to more referrals and more renewals

Champion Building solves these problems through four workshops:

Mastering Executive Engagement 

When you engage senior executives early you dramatically increase your close rate. Learn the latest strategies for filling your pipe by starting your champion building at the highest levels of your clients' organisation.

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Mastering the sales pitch

80% of suppliers are now selected at the first pitch to the client. Learn the EPIC formula to knock it out of the park and build champions at this crucial first meeting - whether in person or online.

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Mastering Strategic Influence

In this digital age, 95% of the sale now happens when you are not there. Get ahead of the pack with the latest tools for strategically influencing your champion - so they want to sell internally with you.

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Mastering Win-Win Negotiations

In the new digital economy, the only sales you can close are ones where both parties win. Update your negotiation skills with the latest tools for working with your champion to close win-win deals.

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Put it all together with the CHAMPS Deal Guide

The CHAMPS deal guide is a powerful traffic light based qualification system that helps you close more deals by giving you all the key questions you need to run a highly effective sales campaign.

Free CHAMPS Deal Guide

The ROI for Champion Building is highly compelling

A good champion will enable you to drive up the 3 Key Performance Indicators (KPI's) of sales:

Increased opportunities

Increased average order values

Increased close rates

More on increased KPI's

Champion Building is for the whole team

Champion building is more than a sales strategy, it's a culture that your whole team can adopt to give your clients the best possible experience

Its not just field salespeople who build champions, its:


Inside Salespeople

Presales Consultants

Customer Success Managers

Professional Services

Support Services

Marketing Services


Team matrix

Meet your coach

Your coach is digital economy sales specialist and author of the book 'Champion Building - Enterprise selling in the digital age', Bob Skeens.

About us