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Mastering Strategic Influence

Research shows that in today’s digital age 95% of the sale now happens when you are not there. And with better information flows between departments, typical enterprise customers report that an average of 5 different people are now formally involved in a typical purchase decision. 

A mixture of theory and practical application, this masterclass gives you the latest techniques for motivating your champion to sell for you when you are not there.

Why Master Strategic Influence?

Mastering the art & science of influence is one of the most important skills you and your team can acquire. You have to inspire a champion to sell for you when you are not there. In fact, you just can’t win the deal without a fully motivated champion.

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You will learn how to:

  • Use the EPIC formula for giving highly compelling pitches.

  • Run an online meeting with techniques from the movie business so that you stand out from your competition.

  • Use a whiteboard effectively and avoid “death by PowerPoint”.

  • Successfully pitch as a team.

  • Maintain an ideal “presenter state” of being balanced & centred.

  • Structure your pitch so that it works best with everyone’s learning style.

  • Use a positioning chart to differentiate your solution.

  • Use the stage to anchor positive messages.

  • Learn the key qualities of good demos

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